![]() The bundled deals were mostly grabbed by the national advertisers, even though they took their time to negotiate and a few of them came aboard hours before the start of the opening ceremony. In an earlier story titled ‘IPL 11: Are advertisers getting the bang for their buck?’, BestMediaInfo reported how the national advertisers had paid huge amounts to get their presence on the tournament. Star India started off with selling ad spots on IPL 11 through bundling deals, which meant that any advertiser who showed interest had to buy the whole package of 10 TV channels and the Hotstar stream too. ![]()
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